CP Axtra Unveils FRESH FORWARD to Transform Wholesale-Retail in the Digital Age, Highlighting Retail Tech as a Game Changer

Bangkok, 28 March 2025 – CP AXTRA Public Company Limited, the operator of wholesale and retail businesses under the “Makro-Lotus’s” brands, hosted FRESH FORWARD as a rallying point for marketers and leading brands to decode emerging trends in modern wholesale and retail through Shopper Media and Retail Media, driven by data and technology. A key emphasis was placed on creating a seamless omnichannel experience that integrates online and offline sales channels across every touchpoint, from Makro and Lotus’s stores to their respective apps, websites, and social media platforms. This strategic approach reinforces CP Axtra’s position as Thailand’s No.1 grocery e-commerce platform, serving a customer base of over 22 million. A standout feature is the use of AI-driven hyper-personalization to analyze customer behavior. This enables brands to deliver real-time, targeted ads with instant performance tracking, driving more accurate purchasing decisions.

Leading brands such as ThaiNamthip and Unilever joined global agencies like Kantar, EGG Digital, Mindshare, and Publicis Media, who offered insights into consumer behavior in the digital age.

FRESH FORWARD also highlighted the role of Retail Tech in elevating the customer experience through AI and data-driven solutions. By partnering with specialized technology experts, marketers can harness data more effectively – empowering them to anticipate consumer needs, stay ahead of market shifts, and deliver truly engaging shopping experiences.

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