'CP AXTRA' Launches "15th Shohuay Market Fair" in Khon Kaen, Expanding Shohuay Growth and Hosting Panel Discussion on Retail Trends and Technology for Smart Shohuay
Khon Kaen, 24 March 2025 – CP AXTRA Public Company Limited, an operator of Asia's leading wholesaler and retailer, "Makro" and "Lotus's," continued its commitment to empowering Shohuay entrepreneurs with the launch of the 15th Shohuay Market Fair. Taking place at the Khon Kaen International Convention and Exhibition Center (KICE) under the theme "Land of Miracles: Turning Every Possibility into Reality for Shohuay," this grand shopping festival in Northeastern will feature a panel discussion on retail trends and technology, led by CP AXTRA executives and industry experts. The event is designed to accelerate growth for Shohuay businesses, transform them into Smart Shohuay, and drive regional economic development.
A highlight of the event was the "Make a Wish, Make It Happen" panel discussion, which brought together executives from CP AXTRA, led by Mr. Tanit Chearavanont, Chief Executive Officer of Makro Thailand and Group Chief Commercial Officer, along with Ms. Bussarin Wanitthaweewat, Senior Director – Commercial Dry Food and Chairperson of the 15th Shohuay Market Fair. They were joined by Mr. Athin Usanakornkul, owner of ‘HOPE,' who shared his experiences and insider tips into running a successful Shohuay business.
Mr. Tanit Chearavanont highlighted leveraging technology to support Shohuay businesses: "CP AXTRA is dedicated to empowering Shohuay businesses and SMEs by focusing on products, services, and technology. We have successfully transformed Shohuay into Smart Shohuay by upgrading store systems and enhancing their competitiveness in the digital era. Through the integration of online and offline channels (Omni-Channel), we have leveraged AI technology to develop a POS & Tablet System that provides automated product order recommendations, streamlines inventory and financial management, and enhances convenience for entrepreneurs. Makro PRO, our online platform, has become an essential tool for entrepreneurs, enabling them to place orders and receive products within 24 hours, supported by a fleet of 3,200 delivery vehicles, set to reach 4,000 by 2025. It not only meets the rising market demands but also paves the way for a transformative journey, ushering Shohuay into a new era as Smart Shohuay."
Ms. Bussarin Wanitthaweewat added: "CP AXTRA prioritizes product quality, food safety, and value for money to enhance the competitiveness of Shohuay and drive greater profitability for entrepreneurs. A key strategy is the development of our Own Brand products, including aro, aro Gold, Savepak, and Petz Friend, which now total over 4,000 items. These products have been widely recognized by both domestic and international entrepreneurs as 'Fast-Tracks to Prosperity.' In addition, our Sensory Department conducts rigorous quality checks to ensure all products meet international standards, giving entrepreneurs access to top-quality goods that help raise the bar for Thailand's Shohuay business."
Mr. Athin Usanakornkul, owner of the Shohuay store ‘HOPE,' shared his success in the Shohuay business: "Freedom is what every Shohuay entrepreneur strives for—freedom in profit, operations, and lifestyle. The MitrTae Shohuay service acts like a trusted business partner, supporting us every step of the way, from guidance on store layout and strategic product selection, such as offering unique imported goods that set us apart, to effective sales promotion. The inventory management system allows us to track stock levels anytime, from anywhere, making store operations more efficient and easier to manage. Most importantly, it gives us the freedom and more time than we ever expected."
At the 15th Shohuay Market Fair, held in the Shohuay Fair Zone (inside the Convention Hall) and the Land of Miracles Zone (in the outdoor parking area), attendees enjoyed a wide selection of high-value products along with a variety of entertaining activities. The fair ran until 23 March, operating from 10:00 AM to midnight.
For more information, visit www.makro.co.th or call 02-099-1555.
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