“The Royal Project Foundation” and “CP AXTRA” Join Forces to Deliver Fresh, Safe Produce from Highlands to City Tables

Bangkok, 19 November 2024 – CP AXTRA Public Company Limited, an operator of Asia’s leading wholesaler and retailer, Makro and Lotus’s, has partnered with the Royal Project Foundation to launch the "Royal Project: Quality Produce from Le Tor to CP AXTRA" fair. Available nationwide through Lotus’s and Makro stores, this fair brings premium products from highland hands to city tables, enriching the lives of hill communities while promoting the health of city dwellers. Sourcing more products from the Le Tor Royal Project Development Center in Tak Province, the fair connects highland farmers with urban markets, offering safe, high-quality fruits and vegetables at affordable prices while supporting sustainable incomes for the farmers. Shoppers can visit the fair at Lotus’s Bangna and 55 additional locations in Bangkok, Pattaya, and Phuket, with Royal Project products also available at Lotus’s hypermarkets and Makro stores nationwide.

The “Royal Project: Quality Produce from Le Tor to CP AXTRA” fair at Lotus’s Bangna store was presided over by General Kampanat Ruddit, Privy Councillor and Chairman of the Royal Project Foundation Executive Board. The Foundation’s goals align with the Royal Project Model, focusing on economic, social, and environmental development while empowering highland farmers to improve their living conditions and earn sustainable income through the cultivation of vegetables and fruits. It also promotes hemp cultivation for crafting handicrafts from hemp fibers. This initiative underscores the shared mission of the Royal Project and CP AXTRA to empower community farmers to thrive sustainably.

Mrs. Siriporn Dechsingha, Chief Corporate Communication Officer, CP AXTRA Public Company Limited, stated, "For over 30 years, our collaboration with the Royal Project Foundation has upheld our commitment to delivering high-quality, safe, and standardized products from upstream production directly to consumers. Through this partnership, we source produce from highland farmers within the Foundation's network, promoting health and well-being for all while ensuring access to fresh, top-quality fruits and vegetables at affordable prices.”

"CP AXTRA operates sustainably, prioritizing care for stakeholders across the value chain, including society, communities, and the environment,". "By consistently sourcing produce from farmers and expanding distribution channels for quality Royal Project products through Makro and Lotus's stores nationwide, we enhance the quality of life for highland farmers while ensuring a stable income. This commitment aligns with our mission to follow sustainable development principles and create a positive impact on Thai society,” concluded Ms. Siriporn.

CP AXTRA and the Royal Project Foundation have launched the "Royal Project Quality Products from Le Tor to CP AXTRA" fair, which features a variety of vegetables, fruits, winter flowers, processed goods, and health products at Lotus's Bangna from 19-30 November 2024. A highlight of the event is the special exhibition of the "Weaving Value for Communities" project, which promotes “hemp” as a cash crop. This collaboration between the Royal Project Foundation, Lotus's, and Earthology raises awareness of hemp products crafted by Thai artisans, enhancing the quality of life for highland farmers while promoting sustainability. Hemp products are available at 10 Lotus's stores, including Ramindra, Srinagarindra, Liap Khlong Song, Sukhumvit 50, Lak Si, Rama I, Rama IV, Bang Na-Trat, South Pattaya, and Phuket.

Product highlights from highlands to cities at Lotus’s stores:

• Cape Gooseberry: A healthy fruit for all ages, with a sweet and tart flavor, a delightful fragrance, and a rich source of vitamin C and minerals.
• Blackberry: A rare fruit with a deep black and purplish hue, a juicy, sweet-tart flavor, and a captivating aroma. Perfectly enjoyed fresh for its taste and health benefits.
• Passion Fruit: The Tai Nung variety has a round shape and intensely tart flavor, while the RPF No. 3 variety has a bright red, oval shape with a milder tartness.
• Avocado: The Hass avocado has soft yet firm flesh and is packed with nutritional benefits, making it a versatile choice for a wide range of dishes.
• Winter Flowers: Chrysanthemums represent happiness, cheerfulness, and eternal love; Hydrangeas symbolize gratitude and understanding; Eucalyptus signifies abundance and strength; and Asters convey care, determination, daintiness, and elegance.
• Healthy Processed Products include brown rice, mountain rice, cereals, tea sets, coffee beans, and the "Royal Project Veggies Plus" chewable vegetable supplement and water-soluble powder.

Lotus's by CP Axtra offers quality Royal Project products from today until 31 December 2024. Customers can enjoy special prices on these products available at 55 Lotus Hypermarket stores nationwide* and online via the Lotus’s SMART App.

Special Offer! Interested customers can now purchase stylish hemp products crafted by highland farmers, including shirts, pants, hats, bags, and more at participating Lotus’s stores.

*For every 500 baht spent on products at the "Royal Project Quality Products from Le Tor to CP Axtra" fair in a single receipt, customers can exchange their receipt for a free Royal Project bag at the customer service counter (In-store purchases only). This offer is available while supplies last. Plus, enjoy buy-one-get-one-free deals on select products!