Makro Takes the lead in Retail Tech, Partners with GroupM Thailand to Transform Digital Advertising for Entrepreneurs
Bangkok 11 November 2024 - Makro, a leading wholesaler under CP Axtra, has teamed up with GroupM, WPP’s media investment group and the world’s leading media investment company, to launch “Makro Retail Media Network.” Aligned with CP Axtra’s goal of moving towards ‘Retail Tech’, this innovative omni-channel marketing platform offers diverse advertising and public relations opportunities within Makro branches as well as their online platform “Makro PRO”, enabling marketers to connect more effectively with entrepreneurs through highly targeted advertising solutions.
This partnership brings together two industry leaders in retail and marketing technology. GroupM anticipates a 30% increase in Thailand’s in-store advertising media budgets from 2020 to the present, potentially reaching 2 billion Baht, with steady growth projected to continue.
Mr. Shaun Wong, Chief Corporate Planning Officer, CP Axtra Public Company Limited, stated, “Digital transformation is essential for staying competitive. Makro is dedicated to investing in cutting-edge technology to enhance and elevate the customer shopping experience. We are fully committed to supporting our suppliers and partners as we grow together. The launch of ‘Makro Retail Media Network’ in our stores, as well as continued growth on our Makro Pro ecosystem – is a significant step toward becoming a leader in Retail Tech while also boosting brand visibility for customers during their shopping journey. Moreover, we aim to expand business opportunities for both our small and large suppliers, particularly for products targeting entrepreneurs.”
“Our goal is to meet customers’ needs through highly efficient operations and continued sustainable innovation. An example is the High Impact Giant Screen, which is over 38 meters long and is the largest screen Makro has ever built, allowing brands to utilizing it with video media effectively. This innovation from Makro Retail Media Network will elevate on-point product showcasing, helping marketers specifically target the high-potential entrepreneur group while creating new customer experiences,” added Mr. Shaun Wong.
Ms. Patthamawan Sathaporn, CEO of GroupM Thailand, added, “We are excited to join forces with Makro Retail Media Network, which marks a significant step in the evolution of Thailand’s media ecosystem. In today’s era, where data-driven marketing is essential and customer behavior is complex amid rising competition, brands and marketers need precise media solutions, measurable outcomes, and effective targeting. Makro Retail Media Network’s next-generation in-store media enables brands to connect more effectively with their target audience at the point of sale, where critical purchasing decisions are made.”
As a result of the partnership between Makro and GroupM Thailand, this innovative advertising media is now available for marketers looking to boost business opportunities. Makro has pioneered new marketing media spaces, starting with the Makro Ladprao store, where customers are digitally savvy and have high buying potential. The Company plans to expand this initiative to additional stores in the future.
For those interested in digital media space within Makro stores, please email your inquiries to makroretailmedia@cpaxtra.co.th
