Makro Retailer Alliance
THE COMPANY BELIEVES SUSTAINABLE DEVELOPMENT RELIES IN STEADY PROGRESS AND GROWING TOGETHER
in tandem with the support policy to help entrepreneurs develop to increase their competitiveness. Makro business development teams are in place to plan and develop retail operators and hotel-restaurant business operators, namely the Makro Retailer Alliance (MRA) and the Makro HoReCa Academy (MHA) projects, respectively. Moreover, A B2B Sales Team is also developed to ensure Makro entrepreneurial customers are closely taken care of and experience a positive engagement as Makro customers
with the main objective of empowering retail customers with practical retail and store management advice and knowledge through various channels, such as the Makro Retailer Expo and the Regional Retailer Fair, along with facilities improvement in collaboration with university students, among others.
In 2022
Makro's mra raised the store development level by identifying and analyzing problems, and developing business models for partner stores under the friendly community retail project (fr club)
to increase the competitiveness of retailer stores by upgrading and modernizing them to meet the standards and needs of modern consumers with proficiency in 5 main areas:
Retail store management knowledge gathered from the success of over 600,000 Makro retailer nationwide.
Store layout, standard equipment arrangement, and product display with the MRA network banner under the FR Club.
Signature products and services to recommend in a wide variety that yield high margins and meet the needs of shopkeepers and consumers in the community.
Technological update and Smart Store Management System like POS
Delivery services supervised by Makro’s professional sales team with shipments directly to the retailer’s shop.
Makro retailer alliance (MRA)
The company has been running the Makro Retailer Alliance or MRA as a sustainable project for 16th consecutive years, leveraging the capability of small retailers to adapt to rapidly changing situations. This year, the project continues to focus on familiarizing entrepreneurship and retail shop management through the training program – “8 Steps to a Success”, enhancing knowledge and technology to improve competitiveness that impacts their business. The participants can access the knowledge center and other beneficial information via Makro’s website and Facebook page: Makro Your Trusted Partner.
8 Steps to success
To highlight the enduring 32-year Makro-Sho Huay friendship, the company extends operational support and business projects to optimize the retail potential of corner shops and small stores under the Community Friendly Shop business model to meet the needs of modern consumers.
The 5 main components are
- Retail management knowledge
- Store layout
- Product mix and variety
- Smart store management system
- Storefront delivery
Performance
2022 Result
retailers participated in the MRA program, an increased 3% from initially 1,868 retailers.
community-friendly shops that participated in the program had an average increase of 41% in revenue.
Number of participating retailers
Gallery
